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In an ever-changing digital landscape, the importance of online visibility for businesses has never been more crucial. At Benjy Films, we are passionate about the power of visual storytelling to captivate audiences and drive engagement. Our recent collaboration with Chez Gérard Patate Frites perfectly illustrates this philosophy, demonstrating how an innovative video strategy can transform a business and conquer the web.
The advent of video strategy: A month ago, Chez Gérard Patate Frites called on us with an ambitious challenge: increase their online visibility, reach a wider audience and stimulate their clientele in their five locations. To meet this challenge, we developed a comprehensive video strategy, focusing on the creation of short but impactful videos, imbued with humor and storytelling. Our goal was clear: to capture the essence of the Chez Gérard Patate Frites brand and share it in an authentic and engaging way with the world.
Strategy Execution: We began by carefully planning every aspect of our approach. From selecting the most relevant social media platforms – Instagram, Facebook, YouTube and TikTok – to identifying optimal times to post to maximize engagement, nothing was left to chance. We worked closely with the Chez Gérard Patate Frites team to shoot the content in their local restaurants, ensuring authenticity and proximity to their target audience.
The stunning results: After just ten videos, the results exceeded all expectations.
Instagram: 1,571,325
Facebook: 795,200
TikTok: 152,300
YouTube: 15,639
The impressive total of 2,534,464 views across all platforms combined is testament to the undeniable impact of our strategy.
*Screenshot of results from 3 videos
These figures are not simply statistics, they represent a real connection with the public, a virality that goes beyond digital borders. Each view represents an interaction, a reaction, an opportunity for Chez Gérard Patate Frites to strengthen its brand image and attract new customers to their branches.
Customer satisfaction: Guy, the visionary owner of Chez Gérard Patate Frites, was initially skeptical about our ability to generate such results. Today, he is not only convinced, but truly impressed by the popularity and impact of our videos on the web. For him, it's more than just an increase in numbers - it's a radical transformation in the way his business is perceived and connected with its audience. This metamorphosis demonstrates the power of well-produced video, combined with a judicious distribution strategy.
Conclusion: At Benjy Films, we are proud to have been able to support Chez Gérard Patate Frites in their journey towards online success. This project illustrates our commitment to creative excellence and our ability to transform ideas into tangible results. If you're looking to take your business to new heights on the web, we're here to help. Together we can create unforgettable visual experiences and lasting successes.
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